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Your operator has a fee to protect.
We are here to protect your NOI.

Owner-side hotel asset management since 2000 — business plan, budget challenge, operator oversight and capital discipline.

WHAT AN ASSET MANAGER ACTUALLY DOES

A hotel owner usually sees a P&L once a month and a budget once a year. Between those two documents, most of the decisions that determine the year's result get made without them. We close that gap: we set the business plan, hold the operator to it, and tell you what is actually happening while there is still time to act.

Our mandate is your NOI, your capital discipline and what the asset is worth when you sell — never the operator's fee base. We work on a small number of mandates at a time, each led personally by a partner, on hotels from 25 to 245 rooms across Spain, Switzerland, Germany, Austria and the UK.

HOTEL ASSET MANAGEMENT SERVICES

1

Asset Management

Owner representation and NOI control.

We set the business plan, challenge the budget line by line rather than approving it, and report results against plan every month. Capital expenditure is planned, prioritised and controlled — so the money spent shows up in the value at exit.

Hotel Consulting

Underwriting and performance diagnosis.

What the hotel really costs to run, what the rate can be, and where the profit is leaking — established before you buy, or before you renegotiate. Market study, rate structure, distribution mix, brand and operator selection, and USALI-based financial modelling.

2

Hotel Management

Direct and interim management.

Where an asset needs running rather than supervising, we do it ourselves — white-label or interim, through a leadership gap or a repositioning. We never asset-manage and operate the same hotel: those two roles have opposing incentives, and an owner deserves both sides argued honestly.

3

Orange Sunset Sky

"...Arrive as a guest, leave as a local, immersed in the true spirit of the place. It takes a masterful hotelier to orchestrate this transformation with effortless elegance..."

— Philip C. Sauer, Partner, Hotel Asset Advisors

THE WORK IN DETAIL

Nine areas where an owner's return is usually made or lost. Each is a service in its own right; most mandates use several.

Market Studies

Regional performance, demand trends and competitor movement — the evidence behind a budget number, rather than last year plus five per cent.

Rate Structure

Property and capital planning

Design concepts and master plans costed against what they return. In-room technology and PropTech judged the same way, by payback, not by specification.

Hotel Tech Systems

Brand and affiliation

Brand selection and alignment with LHW, Virtuoso, SLH, Relais-Châteaux or Preferred — weighed on what the affiliation delivers in rate and demand against what it costs.

Distribution

Short, extended and long stay, corporate and member rates, built so the mix defends rate instead of discounting into it.

We check whether the operator's systems are earning their cost — PMS, RMS, channel manager, CRM and the rest — and what the licence stack is quietly taking out of your GOP each year. 

Direct, OTA and GDS in a balance you control. Visibility matters, but so does what each channel costs you per booking.

Operational Standards

Guest Experiences

Financial Modelling

Clear SOPs and a structured FAQ knowledge centre, so service is consistent, training is fast and errors stop repeating.

Tailored to each property — and measured, because guest experience only counts as an asset when it shows up in rate, repeat business and reviews.

Budgets, forecasts and cash-flow planning to USALI standards, benchmarked — so performance can be compared, not just reported.

Image by Kate Townsend

WHY OWNERS APPOINT US

No fee base to defend but yours.

Because we have no other side. We take no operator commissions and no supplier rebates, we work on a small number of mandates at a time, and every one is led personally by a partner. Since 2000 that has meant 15 hotels, more than 2,000 rooms and over €1 billion of combined asset value, across Spain, Switzerland, Germany, Austria and the UK.

25+ YEARS IN HOTEL REAL ESTATE

2,000+

€1BN+

4

15

ROOMS ADVISED

COMBINED ASSET VALUE ADVISED

OFFICES ACROSS EUROPE

HOTELS ADVISED

SELECTED PROJECTS

Hotels we have advised across Europe — asset management, consulting and direct management mandates.

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Kempinski 5*

Costa del Sol, Spain

145 Rooms

Asset Management

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Hotel Galatzo 4*

Mallorca, Spain

208 Rooms

Hotel Consulting

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PHNX Aparthotel 3*

Hamburg, Germany

225 Rooms

Hotel Management

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Hotel Suecia 4*

Madrid, Spain

123 Rooms

Hotel Consulting

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Le Beach Sejour 4*

Gstaad, Switzerland

36 Rooms

Asset Management

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Hotel Bristol 5*

Berlin, Germany

245 Rooms

Hotel Consulting

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Mirto 4*

Lago Maggiore, Switzerland

25 Rooms

Hotel Management

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Hotel Atlantic 5*

Hamburg, Germany

221 Rooms

Hotel Consulting

BRANDS WE HAVE WORKED WITH

Clients we have advised

We have worked as consultants for leading hospitality and investment organisations, on hotel assets across Spain, Switzerland, Germany, Austria and the UK.

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