Hotel asset management, on the owner's side of the table
We hold your operator to the business plan — and turn hotel performance into owner returns.
Asset management is the discipline of representing the owner, not the operator. Most hotel owners receive a monthly P&L, a budget once a year, and very little else. We sit between you and the management company: we set the business plan, challenge the budget line by line, monitor performance against it every month, and intervene when the numbers drift. Our mandate is your NOI, your capital expenditure discipline and the value of the asset at exit — not the operator's fee base. We have done this since 2000 across Spain, Switzerland, Germany, Austria and the UK, on hotels from 25 to 245 rooms.
What owners ask us
Hotel Asset Advisors has advised on 15 hotels totalling more than 2,000 rooms, with a combined asset value of over €1 billion. We work on a small number of mandates at a time, each led personally by a partner. Recent asset management mandates include Kempinski 5* Costa del Sol (145 rooms), Le Beach Sejour 4* Gstaad (36 rooms) and a holiday villa portfolio on the Costa del Sol.
What is the difference between hotel asset management and hotel management?
A hotel management company runs the hotel day to day and is paid a fee based on revenue and profit. An asset manager represents the owner and supervises that management company. The two roles have different incentives, which is why they should not sit with the same firm on the same asset.
How large does a hotel need to be to justify an asset manager?
In our experience the economics work from roughly 60 rooms upwards, or below that where the asset is high-rate or forms part of a portfolio. We typically work on 25 to 245 room hotels in the 3 to 5 star boutique and lifestyle segment.
How are you paid?
A fixed annual fee, usually with a performance element linked to targets agreed in the business plan. We do not take operator commissions or supplier rebates.
Can you take over an asset with an operator already in place?
Yes. Most of our mandates start that way. The first 60 days are a review of the management agreement and the current business plan.
Send us the hotel's last three years of accounts and the management agreement, and we will come back with where we think value is leaking.
Talk to a partner
Three fields is enough to start. Tell us which hotel and we will come back to you within one business day.